Activision Blizzard CEO tells us to bend over for exploitation

November 7, 2008

Here’s a quote from a recent interview with Bobby Kotick, CEO of Activision Blizzard.

“With respect to the franchises that don’t have the potential to be exploited every year across every platform, with clear sequel potential that can meet our objectives of, over time, becoming $100 million-plus franchises, that’s a strategy that has worked very well for us,”

So, basically he is saying “We don’t want to make a game if we can’t make $100 million dollars from it.” This is exactly the reason the industry is a joke. We have the CEO of the largest game publisher in the world openly talking about exploiting games for profit, and somehow people are not going to be offended by this. People will still pay their $15 a month for a WoW subscription, and buy whatever game gets shoved in their faces.

I’m pretty sure any self respecting consumers would get a little upset at being told that they were being “exploited,” but this is an everyday occurrence in the AAA games scene. Why doesn’t everyone go buy a real game, and not give these greedy snakes any more cash.

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