Midway Games is officially desperate

November 30, 2008

Midway’s new game is supposed to look “as good if not better than Gears 2” according to a creative director. I recently discussed what I think Midway needs to do to stay viable in today’s industry, and this is exactly the opposite of my advice. This is not a problem Midway can just hype away. They are a company in significant financial trouble and need to address these problems with a real business plan.

Playing the same “huge hype” game as other big publishers just isn’t going to cut it. Anyone who knows anything about the game industry should be rolling their eyes at this. Midway will most likely end up as the new Interplay.

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