The PC version of Gears of War stopped working. The reason seems to be that the game’s DRM was set to stop working on January 28th, and players are being forced to set back their PC clocks in order to use the game. Epic is currently working on a fix, but I can’t help but wonder why the DRM was set to expire in the first place.

I really don’t know what kind of people play Gears of War on PC. I mean, the game is about three years old, and there are far better 3rd and 1st person shooters out there. Gears of War is a pretty shitty game when compared to most other PC shooters in the same vein, and while the console release may have been a fun experience, it doesn’t really translate to the PC well. But that’s not the point, I guess. The point is that if people want to play a shitty, three year old game that they purchased, they should be able to, and not have to deal with expiring DRM.

Epic is one of those companies that I never really got into. I have enjoyed some of their games, but I can’t help but not trust a company that is better known for its engine than its games. Also, it should be mentioned that Gears of War PC is published by Microsoft, and is part of the half-aborted fetus known as Games for Windows. With Microsoft at the helm, I suppose I’m not really that surprised. This is really a prime example of a DRM fuck-up, and proof that most companies don’t care if the DRM breaks your game.

I should also note that people who have pirated copies of the game have experienced no issues…none at all. So, why buy a game that is purposefully broken when you can download it for free and not have to deal with having a game that doesn’t work?

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Midway’s new game is supposed to look “as good if not better than Gears 2” according to a creative director. I recently discussed what I think Midway needs to do to stay viable in today’s industry, and this is exactly the opposite of my advice. This is not a problem Midway can just hype away. They are a company in significant financial trouble and need to address these problems with a real business plan.

Playing the same “huge hype” game as other big publishers just isn’t going to cut it. Anyone who knows anything about the game industry should be rolling their eyes at this. Midway will most likely end up as the new Interplay.