Why Midway Games Will Fail

February 19, 2009

I live down the street from Midway Games in Chicago, and have blogged about them before. They have been having a bit of financial troubles, and have teamed up with Ubisoft to publish their next game. Now, Midway has a second chance that a lot of companies don’t get.

Unfortunately, they are using this chance to release Wheelman, featuring Vin Diesel…great. This means that someone at the Midway offices said “Hey, we are on the brink of failing as a company, let’s release a GTA clone featuring Vin Diesel to win back the public’s affection and money!”. I could be wrong, and Wheelman could turn out to be a good game, but, to me, it looks like Midway still doesn’t get it.
If they keep releasing mediocre looking games like this, I don’t see a future for Midway.

Midway’s new game is supposed to look “as good if not better than Gears 2” according to a creative director. I recently discussed what I think Midway needs to do to stay viable in today’s industry, and this is exactly the opposite of my advice. This is not a problem Midway can just hype away. They are a company in significant financial trouble and need to address these problems with a real business plan.

Playing the same “huge hype” game as other big publishers just isn’t going to cut it. Anyone who knows anything about the game industry should be rolling their eyes at this. Midway will most likely end up as the new Interplay.