The Future of Midway Games

November 23, 2008

Midway Games is currently in jeopardy of losing their listing on the NYSE. Midway hasn’t been doing too hot for a while now, and usually, as in the case of Interplay, when a company gets delisted, they go under soon after. I actually live within walking distance of the Midway Games HQ in Chicago, so this news hits somewhat close to home(sweet pun, yeah).

Sadly, Midway’s biggest problem is usually itself. They are seeing some good returns on smaller scale, more casual, games, but still spending huge amounts of money on titles like Stranglehold, which was decent, but nothing special. At best, Midway has been providing mediocre games. The most recent Mortal Kombat games were very entertaining, and very replayable, but at the same time, they were nothing revolutionary. Midway is pouring money into average quality games like Area 51 and Hour of Victory when they should be taking this opportunity to innovate.

Midway is a small publisher when compared to giants like Activision Blizzard, or the internal publishing of Sony, Microsoft, or Nintendo. They are not even in the same league as EA, who has cut off any competition in the sports game markets. The closest competition Midway really has is THQ, and they are having financial troubles of their own. Midway cannot afford to compete within the AAA scene, and needs to invest its money elsewhere.

There has been mention of Midway attempting to start up a casual games portal, but there are already established players in that market. If Midway wants to viable, they need to do what they have been doing for years, make console games…except, now they are going to have to make them well.

Midway Games can be successful if it stays in the console market and produces GOOD games. If they put half the money into game design and gameplay that they do into graphics and advertising, Midway will stay in the game. Take the katamari series, for instance. It was a relatively low budget game that definitely came out past the PS2’s peak. However, it was incredibly fun, and proved that a game could be successful even when the next generation loomed.

I know Midway can make great games. They have pretty much proven themselves to be pretty solid over the years. My advice to Midway is to quit trying to keep up with the other publishers and just make something that people want to play. Midway Games is responsible for so many games which have been influential in the industry, and I am one person that would like to see them stick around.

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